Message
Digital transformation (DX) is advancing, AI is rapidly evolving, a diverse society has arrived, and global standards are spreading. Our business environment and lifestyle are constantly changing, while tangible and intangible standards and regulations are being born one after another. Charles Darwin famously wrote in his book “On the Origin of Species” that “It is not the strongest of the species that survives, but the one most responsive to change.” In today's world, where the media have diversified and the boundaries between information providers and recipients have become blurred, failing to recognize change and respond appropriately can plunge a company into a severe crisis in an instant—a lesson our group has learned firsthand.
The FUJISANKEI COMMUNICATIONS GROUP is a media conglomerate centered on media and content businesses such as television, newspapers, magazines, books, radio, music, and advertising, as well as urban development, tourism, e-commerce, and human resources. As part of this group, the FCG Research Institute (named after the group’s initials) is a unique company that serves as a team of experts connecting businesses, media, and consumers. We provide corporate support in media strategy and lifestyle information, as well as environmental testing and research. The institute is home to three research laboratories—the Lifestyle and Beauty Research Laboratory, the Environmental Microbiology Research Laboratory, and the Food and Culinary Research Laboratory—where it regularly conducts tests and studies to enhance quality of life and ensure safety and security. We swiftly incorporate the insights gained and new rules formulated from this work, accompanying our clients and functioning as a bridge between businesses and consumers. We believe that our mission as a media-related research institute is to leverage the collective strength of Fujisankei Group companies to serve as a bulwark of support for society.
This year marks our company's 40th anniversary. Having weathered the challenges and experiences of regeneration the entire group faced over this milestone year, we will collaborate with group companies and stakeholders to further enhance our systems and services, and engage in activities that contribute to societal development and safety in daily life. “To do our utmost for the sustainable future of the planet, businesses, and consumers.” This is the true mission of the FCG Research Institute.
FCG Research Institute,Inc.
President and Representative Director
Tadashi Tokizawa