Information Research Department

As a member of the Fujisankei Group, Japan’s largest media group, the Department provides broad support to corporations, universities, and public organizations in their communication-related activities. Its meticulous, unrivaled service utilizes the information-related knowledge of professional groups such as Fuji Television and Sankei Shimbun. In particular, its support for corporate and organizational crisis management communication is highly respected.

Membership Services Group

The Group manages two subscriber information service organizations: the Fujisankei PR Forum for corporations, and the Fujisankei University PR Forum for universities.

Fujisankei PR Forum

The Fujisankei PR Forum is a subscription information exchange group geared for the PR managers of corporations and organizations. It hosts monthly study meetings on various themes, with journalists and people with relevant experience invited as lecturers. In addition, the Forum publishes the monthly group magazine Fujisankei PR Forum, delivering PR-related information to its members.

Planning and Research Group

The Group plans and administers a variety of seminars concerning PR activities, and also develops PR manuals. Seminars cover a broad range of themes, from crisis management to drafting news releases. Major seminars include “How to survive a scandal-related press conference”, “Summer courses for new PR men”, “Skill improvement courses for PR women”, “How to create engaging company newsletters”, and more. In addition, the group hosts annual seminars for the PR managers of hospitals, universities and other specialized agencies. As lecturers in all seminars are experts active on the front lines, the content is extremely practical.

PR Support Group

The Group provides advice on crisis management communication to corporations, universities and other organizations, and provides programs in which trainees can experience press conferences (the Media Training Program) based on hypothetical incidents or accidents. Our expert consultants posit incidents that could occur at corporations or universities, and then organize these incidents into scenarios. Based on these scenarios, top management and executive staff from our client companies create press releases and lists of anticipated questions and answers, then head into simulated press conferences. Although these conferences are simulations, they are performed by major journalists active in newspaper and TV editing and reporting; the journalists shower the trainees with sharp questions, just as in a real conference, and instruct them in methods of handling press conferences. The Group also provides training programs across a broad range of specialties upon request, including ordinary interviews and how to handle interviews.

Media Training

Media Training is a program that instructs PR managers from corporations, universities and other organizations in ways of using PR to respond to sudden incidents or accidents within the company. Trainees are able to learn response methods through seminars given by experts, and by performing in simulated press conferences.

Open Seminar Media Training

PR managers from corporations, universities and other organizations across a broad range of industries can casually attend these seminar-style Media Training sessions. Training centers on seminars set in simulated press conferences, and lectures on PR response to incidents given by active corporate PR managers and principle members of newspaper editing teams. Trainees are able to experience realistic press conferences at “Practical Media Training” for corporate PR managers, the “Hospital Seminar” for medical personnel and the “University Seminar” for university personnel.

Completely Customized Media Training

Upon request, our company’s expert consultants posit incidents or accidents which could occur at the client corporation or university, and then organize them into scenarios. Based on these scenarios, top management and executive staff from our client companies create press releases and lists of anticipated questions and answers, then head into simulated press conferences. Although these conferences are simulations, they are performed by major journalists active in newspaper and TV editing and reporting; the journalists shower the trainees with sharp questions, just as in a real conference, and instruct them in methods of handling press conferences. We also provide training programs across a broad range of specialties upon request, including ordinary interviews and responding to them.

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